When you are sending emails that are part of your email marketing campaign, the subject line of your email must give people a reason to open the email. Your subject line must tell the recipient what is in it for them and why they should open your email in no time at all. If your [...]

For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign.  For this reason alone, it’s important that you have collected the email addresses yourself rather than using affiliate lists or purchasing a list from a third party.  You can create an signup or [...]

Not sure how to change up your email marketing campaign to be more personalized? Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program.  That doesn’t mean you don’t get to sell and [...]

Why would you use Facebook to market your business? Because there are so many Facebook users online daily, which allows for the opportunity to tak about your product, service or industry right now.

How many members do you think are on Facebook? Some interesting statistics you probably do not know:
Facebook has approximately 200 million users globally. [...]