August 2009

Relinquish Control, Empower the Passionate Fans!

Sports marketing thought leader, Jason Peck, said something two weeks ago that really resonated with me. After hearing a company say they controlled their brand in social media he said this, “The words influence, facilitate and protect your brand should replace control.”
Frankly, I couldn’t agree more…
… Provided it’s your fans who pay money to come [...]

Read the full article →

Are You a Trust Agent?

Chris Brogan and Julien Smith have figured out the perfect blueprint on how to become highly successful online without pissing people off (even though you will always piss someone off no matter what you do). For a 260 page book, Trust Agents was a quick read, and that’s saying a lot for a guy who [...]

Read the full article →

Before Shaq on Twitter, There Was Gilbert

When you think of social media and basketball, you think Shaquille O’Neal. He has over 2 million followers on Twitter and about 900,000 fans on Facebook. He is hilarious, innovative, active, and engaging. He was one of the first athletes to get involved with social media and his personality has helped make him one of [...]

Read the full article →

Usain Bolt Breaks Another World Record!

Can Usain Bolt really be that much of a freak to break two of his own world records in one week?  He didn’t just brake his world records in the 100m and 200m, he smashed them!  What does this mean for his sponsorship opportunities for the future?  Should brands hop on the wagon and spend [...]

Read the full article →