LinkedIn groups are by far the most powerful aspect of LinkedIn.  Hands down.

I have seen people build their entire business, market a number of products and services, sell out their paid events, and become thought leaders in their niche all around a single LinkedIn group.

Most people who have created groups on LinkedIn know the benefits. However, for those who have not created one yet, or don’t think it is valuable to do so, here are my top 10 reasons that you must start one today (before someone else beats you to it).

1.  Builds Thought Leadership

I have several LinkedIn groups.  One has more than 20,000 members, and around five of them have 5,000+ members.  Each group has (one of) my websites as the featured site for the group.  This is one of the first things people see when they join the group.  My name is also featured as the owner of the group.  Based off of perception alone, the owner is a thought leader for that groups niche (until proven otherwise).  The more you back this up with quality content, and positive group management, your community will support you and anoint you a leader in that niche.

2.  Connects A Thriving Community

People love to belong to a community, or a Tribe as Seth Godin puts it.  The more you are able to connect like-minded people together, the more they will appreciate you for doing so.  Create an opportunity for passionate people to come together because the leader that does this *usually* reaps the benefits.

3.  Drives Traffic To Your Site

Looking to drive traffic to your blog or company website?  Look no further, a LinkedIn group is a great way to do this.  Here are a few ways you can drive traffic to your site from your group:

• Put your website link in the group profile
• Add the site RSS feed to the News Section
• Send a weekly message to you group, and include a niche related article from your site
• Add your site in the group welcome message (more on this below)
• Create a discussion and include your link

4.  Builds Personal Network

I get roughly 15-20 new invites to connect (as a 1st degree connection) every day.  Most of them come from my groups.  Why?  People love to connect with the community leader.  Since I run a number of “communities” within my LinkedIn groups, I am looked at as someone to connect with.  This is almost true for all group owners, they seem to rack up bonus points from starting the group, therefore having more connections than the average LinkedIn user.

5.  Sending Weekly Messages

This may be the most powerful feature within the groups.  A great example is Robert Flemming, who runs the eMarketing Association group on LinkedIn.  It has almost 200,000 members.  Instead of having to spend thousands of dollars each year on email marketing you could simply create a group, and send them a weekly message for free.

The downside to this is you can’t brand your emails they way you could from a custom email marketing provider (affiliate link), but you can still do some damage in terms of getting your message out there to your members.

The upside, Robert has events with ticket prices of over $1,000 and he sells a ton of them because of his group.  His LinkedIn group helps him achieve his event marketing goals, and it doesn’t cost a dime.  Tough sell, eh?

6.  Create Auto-Responder Email

This is a no-brainer.  Who wants to send a message one-by-one to someone every time they join a group?  Not me, that would take hours of management time every week.  LinkedIn was wise enough to make this easy for the group managers by enabling a welcome message.  Every time someone joins, you can send your own automatic message that delivers to their email account (not their LinkedIn account, but their actual email provider).

This means that you can create a decent sales funnel by first welcoming people to the group, telling them a little about how the group can benefit them and where they can go to get more information.  Hopefully you have them sign up for your newsletter, or connect with you on other social networking sites.  This will help you generate sales in the long run… if you set it up correctly.

7.  Lead Generator

The more you give, the more you will receive.  Dr. Robert Cialdini talks to us about the proven power of reciprocity in his best selling book Influence, and it holds true within a LinkedIn group as well (on LinkedIn, or any other social networking site for that matter).

Connecting people, providing job leads, referrals, valuable content to help them achieve their goals: these are things that you can give to people, and by doing so they will give you an abundance of leads (or whatever it is you need in your business) in return.  It has happened to me, and a number of other group owners who are “doing it right”, and it will also happen for you.

8.  Creating Sub Groups

Want to target people in various locations around the world, or sub niches within a niche?  LinkedIn allows you to create up to 10 subgroups.  It’s a great way to throw events all around the country and only have to send a message out to the subgroup, as opposed to the entire group about a regional event.  Make sure you take advantage of this feature (in an ethical manner of course).

9.  Managing Content

If people are posting MLM type content, or someone is using foul language or attacking others in an unproductive way, you have the ability to remove individuals or delete inappropriate content.  Simple as that.  If it isn’t helping the community, you have the power to make it better.

10.  Helping Others

Ultimately, every good leader helps his team or community rise to the top.  I’m sure 99% of group owners have their own agenda when creating a group, but the more they focus on helping it’s members achieve their goals, that group owner will achieve their goals as well.  It feels good to have the opportunity to help others.  LinkedIn helps us everyday by letting us see how we are connected to one another, and allows us to build stronger, more meaningful relationships.  Let’s face it, business (and life) is about all about the relationships we have, right?

In closing, LinkedIn is a powerful platform to help you achieve your business goals, and the groups aspect is a vital part to helping you achieve those goals faster and in a more meaningful way.  Be willing to take some time to better understand them, as you may find a new way to help yourself, or others, by using them each day.

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Image by LinkedIn Blog

I was walking around Buckingham Palace in London the other night and it made me think of Kings and Queens.  Today, I thought about which social networking site would be ranked as the “King” of social networking, and I came to the conclusion it would be LinkedIn (surprise, surprise).

For a few years now I have been preaching about LinkedIn, and it’s metaphorical holiness.

Yes, LinkedIn has a number of bugs and issues that many users dislike.  They are also constantly changing and updating their platform which upsets even more professionals trying to figure out the site.  Sometimes you think you know how to use something within the system, and the next day you can’t do the same thing.  Sound familiar?  (Those who own or manage groups know exactly what I am talking about)

Over the next few months I will be writing more about LinkedIn, and why in my mind it is the best social networking site on the planet, and how it is better than the holy Twitter, Facebook, and YouTube knights.

It is true, there can only be one King, and that King (at least in the social networking world) is LinkedIn…. for now.

I will break down LinkedIn in many ways, the good and bad, and share with you some things you probably weren’t aware of with LinkedIn, or how you can use it to build your business and achieve your professional goals.  My ultimate goal is to make you believe that LinkedIn is the sexiest social networking site, even though you may think it is just a glorified resume.

I hope LinkedIn learns to be more “kingly” as Chris Brogan puts it best, and takes the criticism from some of it’s users over 2010.  I sense LinkedIn making a number of changes to improve and update it’s platform to keep up with some of the other social media knights.  Bear in mind, that with change always comes criticism.  As long as LinkedIn continues to keep the users best interest in mind, and not their own, the site will ultimately rise to the top, and even Facebook and Twitter advocates will start to see why the number one business social networking site will be your most useful online tool in the coming years.

More points to come soon, until then, all hail to LinkedIn, the social media King!

Two years ago was a big struggle.  I was broke, recovering from surgery, and working my butt off to find my way.  Towards the later half of 2009 (after a ton of work and pain) I started to see a more beautiful view.  More “views from the top” I would say, and it makes me appreciate the hustle, struggle, and pain I went though that much more.

Check out my brief video above where I got to see an amazing view of Paris from the Eiffel Tower.  Also, I would love to hear about some of the struggle you went through over the last year, and learn more about the amazing views you saw in your business as well.  All comments welcome, and I look forward to seeing you at the top more often.

I decided to take a trip to Paris for the 2010 New Year’s Eve celebration.  Why did I do this?  Because 2009 was an amazing year for me and I wanted to take some time to appreciate it.  I feel it’s good to balance work and play in our lives, don’t you?

I will be starting my next book (more details to come), posting everyday in January on a number of various topics, doing about 10 guest posts in January as well, and traveling Europe to prepare for all the good to come in the following year.

Did you achieve everything you wanted to in 2009?  If so, what was it, and what is the biggest thing you would like to achieve in 2010?  Please share below, and I look forward to watching your success in the following months!