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What is Your Biggest LinkedIn Success?

I’m a big fan of LinkedIn (if you didn’t already know) and I get asked a ton of LinkedIn questions.  I also receive a number personal emails from professionals who see a tremendous amount of success while on the worlds largest professional networking website.

However, most of these success stories come through email and I’d like these stories to be shared with the world.

This is your opportunity to showcase how successful you have been on LinkedIn, or share one instance where LinkedIn has helped your career or business.

Please take a moment to write in the comments below what your biggest success story is on LinkedIn.

If you got a job, generated more leads, made a huge sale, got a referral, sold tickets to an event, drove traffic to your site, built a big LinkedIn group, or did anything else on LinkedIn to help you in your business or career then please share.

I look forward to hearing about your success stories so please take a moment to share them below so others may see how great of a site LinkedIn really is.

Posted in LinkedInView Comments

How to Rank Higher On LinkedIn

Wouldn’t it be nice to rank #1 on Google for a certain keyword in your industry or niche?

It would be amazing, and that’s why brands spend a lot of money every month to SEO agencies in hopes of making the front page of Google for a certain keyword.

I knew this concept was powerful as well, but realized the more I taught others this concept of ranking high on LinkedIn, they got excited about it!

Ranking High on LinkedIn

When you look at the image below, you will see that I rank first when you type in the keyword “sports” on LinkedIn.  For me this is very important as I want to dominate the online space with my site SportsNetworker, and the Sports Executives Association.  I want to be known as a credible resource in the sports industry, and by ranking first out of over 600,000 results for the word “sports” on LinkedIn this allows me to stay at the head of the pack in the sports business world.

5 Keys To Rank #1 On LinkedIn

This is a simple process to rank on the first page of search results in the “people search” section on LinkedIn.  Although this doesn’t work every time, it works most of the time and I’ve seen it well over 100 times happen for people in real time.  There are five places you need to put your keywords when you use this strategy:

1.  Headline

Your headline is the first thing people see when they go to your LinkedIn profile, therefore (in my mind) it’s the most important or most relevant part.  If your headline doesn’t have your keywords in it, then you are missing the biggest section of the equation.

2.  Current Work Experience

Your current work experience is the next most relevant thing because it is what you are currently doing in business.

3.  Past Work Experience

You start to notice that this works in the top to bottom approach within your profile.  Start from the top, and working your way through your profile to the bottom.

4.  Summary

Your summary is the meat of your profile, or the body of your speech.  Make sure it looks clean and you don’t just add a line of key words next to each other or it won’t represent your personal brand well.

5.  Specialties

This is the section you want to add a number of different keywords to showcase your talents in short phrases.

I go into more detail about each section during my video interview with the sassy Amanda Coolong and good friend Efren Toscano on the TechZulu show below.

There are a number of other reasons LinkedIn can help you improve your reach within your industry or niche, simply starting a LinkedIn group will help your build a loyal fan base of potential customers in no time.  Take advantage of this powerful site by optimizing your profile full of key words, then start using the other amazing features it has to take your brand or company to the next level.

Posted in LinkedInView Comments

What is Your Biggest LinkedIn Question?

There are a number of questions people have about using LinkedIn.

What are yours?

LinkedIn is a valuable resource for most people, but many still consider it the “ugly stepchild” compared to Twitter, Facebook, YouTube and other social networking sites.

Why? Because they don’t understand how to best use it to achieve their business goals.

Lets make this post a place to ask your questions and get them answered.  Post your biggest questions on how to use LinkedIn below, and I’ll respond there or create a detailed video response for those that need more explanation.

And please chime in and give your own answer to questions becasue I would love to hear your point of view.

Posted in Featured Articles, LinkedInView Comments

7 Questions To Ponder When Using LinkedIn

It’s no secret that I’m a big fan of LinkedIn.

When I co-wrote the LinkedIn book LinkedWorking nearly a year ago with Frank Agin, there were around 30 million users.  It has doubled to 60 million since then and it also has the highest average household income per user over the top social networking sites (currently $109,000 per user).

These stats excite me, and they should excite you as well if you are serious about your personal brand, your career, and your business.

Are you serious about that?

If so, then LinkedIn is THE place to bring your briefcase, build amazing relationships and get down to work.

Whether you are using LinkedIn aggressively, or you don’t even have a profile, there are a number of questions you should be asking yourself Read the full story

Posted in LinkedInView Comments


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