It’s a fact that Gary Vaynerchuk is completely dominating almost everything he is involved with. He is a NY Times Best Selling Author, runs a killer media agency with cool and collected brother A.J., has a unique wine show, and everything he is passionate about seems to crush the competition (except for his NY Jets, lol).
However, Gary made some comments a while back saying he was going to start taking LinkedIn to the next level this year, and in my opinion he hasn’t done it yet.
I know Gary is one of the busiest people on the planet right now so I understand this may not be a top priority. I do believe Gary could really start taking all of his projects and businesses to the next level if he implements 13 of the things I noticed wrong with his LinkedIn profile.
This video was created (out of pure love) specifically to show Gary what he can do to improve his profile and start helping that playoff beard fulfill its real purpose, but I want the rest of you to pay close attention to some of the slight changes you could be making as well. These changes I demonstrate may just give you that extra opportunity you need to take things to the next level this year.
I realized I left one BIG point out of this video, and that was using the events section on LinkedIn. I know Gary has a number of book signings, speaking gigs, and wine events around the country and he has not used the events section to its fullest potential.
I recently helped promote an event he had during his book signing in St. Louis. I sent out a few messages and was able to get over 400 people to RSVP on LinkedIn, and there was a great turnout during the event (see 413 RSVP numbers in image).
I don’t think he was able to get that many to ever RSVP for an event on Facebook, and we all know Twitter doesn’t have an option for events. Using the events section on LinkedIn is the 13th point of this post. Think LinkedIn isn’t worth paying attention to? Look at the numbers and think again.
Do you see anything else Gary should be changing or implementing on LinkedIn? Better yet, were there things I mentioned that you should be doing to your LinkedIn profile that you didn’t think about before? If so, please let me know what they are in the comments below and start crushing it on LinkedIn.
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Dear Lewis,
great ideas. I had some of them in place already, but some of them I didn't think of. Will go ahead and change that now.
I'll also check if Gary has changed something yet.
Thanks.
Tom
Lewis,
Great observations, I hope that Gary takes your advice and begins to Crush it on LinkedIn as well. I learned a lot for my own profile and am slowly implementing more on Linked In so that I can build up my brand there. It is posts like this and your consistent good advice and observations that made me add you to my list of virtual mentors. A list of people who I learn from over and over.
Thanks Tom, hope they were helpful for you.
Andrew, LinkedIn has so much potential… you have no idea. Some of the relationships on there I have made will be with me for life, and others have been instrumental for my business.
Well done my friend. This strategy works sssooooo well! Crush it boss man.
Oh Lewis you and your Linkedin. Love it.
Oh Lewis you and your Linkedin. Love it.
Lewis,
I read your book and you have some great insight. Now it is time to act. Keep up the good work.
Glad you enjoyed it Tad, now start taking action on LinkedIn my friend
Thank you Lewis,
I'll update my Linkedln, great info adn compelling facts that I was not aware of beforehand.
Creating a group is an awesome idea to
-Skye
I've been anti-LinkedIn for years – I simply don't like it and have a ton of other social networks (though I've always acknowledged it's a very useful tool). Well I recently had to use it for a client to establish their social media presence and to invite people to my client's conference/expo on business. It was great! I was able to work through my Linkedin hater status and now I use it in ways I never imagined.
Great post.
Skye,
LinkedIn groups are one of the most powerful things about LinkedIn. Make sure you check out my post on why you should start a group here: http://www.lewishowes.com/linkedin/top-10-reaso...
thanks!
One thing he needs to do is accept my connection request on LinkedIn LOL. Even AJ accepted my request.
Did you say Badabing Badaboom?
I'm just takin the piss…. Awesome video, one of your best ones. I bookmarked it
Hey Gary – Lewis is calling you out, man!
Great advice here, Lewis.
I stepped up my LinkedIn game last year after I interviewed you for my podcast show, but now it looks like time to do it again…
Best,
Scott