The perceived value of your brand and your database are your most valuable assets.

At least this seems to be the case for most entrepreneurs and business professionals I know.

Generating success on LinkedIn has everything to do with enhancing your personal brand and expanding your database. In fact, Gary Vaynerchuck talks about the importance of building your brand equity within the social media landscape during this video below (even if you have already seen this, it’s always fun to revisit)

Powerful LinkedIn Tips

Without an identity on LinkedIn, your personal brand will suffer tremendously.

LinkedIn is also the only major social networking site where you can build a large database of highly targeted leads and access that database at any time (by exporting your connections emails).

Since LinkedIn is without a doubt the # 1 business social networking site, it’s important you put the energy and effort into getting the most out of your LinkedIn marketing.  Here are my top 10 LinkedIn tips to achieve this.

1.  Control Your Brand

This is the most important aspect for me, and why I included the video with Gary.   The best way to take control of your personal brand on LinkedIn is to fill out your entire profile and write concise, compelling, value driven copy.

For most, when you search for your name on Google, your LinkedIn profile is one of the top five results that show up. Control what others view about you by completing your profile 100%, and making it stand out from the rest.

2.  Join Groups In Your Niche

There are thousands of groups on LinkedIn.  Connect with the ones that fit your interest or industry.  Each group has a job board, a discussion area and forum, and a place to ask questions.  Get active in groups as it’s a powerful way to interact and find like minded professionals.

3.  Connect With Everyone

This is something I debate with people often.   I believe this is a limiting mindset when you don’t allow others to introduce themselves by reaching out to connect with you.  How do you expect others to want to hire you or do business with you if you shun them away?  Connecting with everyone on LinkedIn not only opens up new possibilities and opportunities, it also increases and expands your 2nd and 3rd degree connections, allowing for more people to find you, contact you and work with you.  Simple as that. 

4.  Ask Compelling Questions

That’s right.   Actually get on LinkedIn and ask a few questions every now and then… is that so hard?   I asked two questions that took me five minutes of my time and received over 50 helpful answers in return.   Just make sure you ask the right questions and tag it in the places where your target audience is searching.

5.  Become An Expert

A great way to share your expertise is to answer questions.  One of my connections told me he spends 15 minutes a day, 3 days per week answering questions related to his topic.  He says in brings in around 3-5 new clients each month after he follows up with each person (this results in $3,000-$5,000 more each month for him).  If leads are your concern, then answering questions could quite possible be your answer.

6.  Host Your Own Event

You would not believe the energy and enthusiasm created by hosting a live LinkedIn networking event.  I’ve hosted over 20 live events and promoted them all through the LinkedIn events section.  One event had over 1,000 RSVP’s and the average event had around 350 paying attendees.  It allows you to connect with those online connections… offline, and make powerful face to face relationships.  Learn about the benefits of hosting your own LinkedIn event here.

7.  Say Thank You

In the real world, people love it when you say “Thank you”.   It seems to solve a lot of problems in general.  Be sure to say those two important words every time someone does anything for you, such as makes a recommendation, makes an introduction, or answers your questions.  Saying “Thank You” is another thing Gary recommends, in fact it is the entire topic of his new book The Thank You Economy.

8.  Become Transparent

It seems as though the only way to be successful online these days is to become completely transparent. The more you try to hide something, or stay generic, people will move on to the next thing.  Seth Godin says that being remarkable is nothing more than having others remark about you. Take this advice into account as you go along your LinkedIn ways.

9.  Create a LinkedIn Group

I can’t say enough about LinkedIn groups and what they have done for my business.  They give you more credibility, help you get more leads, and more sales.  Here are my top 10 reasons to start a LinkedIn group and other thoughts on how to create a profitable business from your LinkedIn group.

10.  Make Recommendations

Chris Brogan has a great post on LinkedIn recommendation tips, and I suggest you check it out before you give any.  Of course it looks good to have a lot of recommendations on your profile (Chris has almost 150 of them here) but I always recommend giving them first before you ask for any.  Most likely if you give a great recommendation, that person would be happy to return the favor.

(Bonus Tip)  Use LinkedIn Applications

LinkedIn does a great job of adding more and more advanced applications to their tool belt.  It’s a great way to enhance your profile and stick out from the rest.  You can add a video to your profile, showcase your blog or your graphic design work, include your presentations, put up a picture of your book from Amazon, run a poll for your connections, and more.

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I hope you learned something new with these LinkedIn tips and you use them in your own profile.  If you want to learn about how to get more from LinkedIn to increase leads or sales, then make sure to sign up at www.linkedinfluence.com.

Did you enjoy this post?  If so, feel free to share this article on Twitter, Facebook or LinkedIn and also sign up to be notified each time I come out with another post like this one.  Go ahead an subscribe via email here (it’s free!)

image by Nan Palmero

Chris Brogan recently said he was thinking about deleting his LinkedIn account.

I was shocked when I first read this, but I also understand that he must be getting overwhelmed by the amount of people reaching out and asking for favors.

Since Chris has given me amazing advice, and I consider him to be a mentor of mine,  I decided to create a video to show you (and Chris) why I think it would be a mistake if he deleted his LinkedIn account.

The message in this video is not only for Chris, but for everyone who isn’t using LinkedIn to its fullest potential yet.  I urge you to start using it more aggressively, as you will see what the benefits are in this video.

Staying On LinkedIn

Here are my 8 main reasons I feel Chris Brogan should stay on LinkedIn:

1.    Google Juice: LinkedIn is one of the top search results for Chris (and most of us)

2.    Recommendations: With 145+ recommendations you create more authority and social proof

3.    Build and Manage a Powerful Database: More powerful than with Facebook and Twitter

4.    Exporting Contacts: No other *top* social networking site does this

5.    Driving Traffic: Your status updates, links, and WP blog app drives organic traffic to your site

6.    More Followers: People will follow you on Twitter, join your newsletter, and subscribe to your blog

7.    Sells Books:  Need I say more?

8.    Decision Makers: Higher net worth of people are on LinkedIn over the other traditional business sites

Do you think Chris should delete his LinkedIn profile?  Are my points compelling enough to keep him (and YOU) on LinkedIn?  I hope Chris decides to give it another chance and think about it differently from here on out, and I hope the rest of you understand how powerful LinkedIn can be for your business.

Chris Brogan and Julien Smith have figured out the perfect blueprint on how to become highly successful online without pissing people off (even though you will always piss someone off no matter what you do).

For a 260 page book, Trust Agents was a quick read, and that’s saying a lot for a guy who finds it hard to focus on 1 page of any book.  It’s great to read stories about others who have become Trust Agents like Robert Scoble, Gary Vaynerchuk, Jessica Berlin of Cirque du Soleil, fellow Columbus Ohio native Jim Canterucci as well as a good friend in the sports industry Bryan Elliott.

I don’t do the book complete justice with my brief video remarks below, however I share a few of my important take-a-ways from the book that everyone needs to take action on immediately.  Have you read the book yet? If so, what was the most important point that you took away from it?   If not, I recommend picking up a copy here or grabbing one at your local book store soon.