When I co-wrote the LinkedIn book LinkedWorking nearly a year ago with Frank Agin, there were around 30 million users. It has doubled to 60 million since then and it also has the highest average household income per user over the top social networking sites (currently $109,000 per user).
These stats excite me, and they should excite you as well if you are serious about your personal brand, your career, and your business.
Are you serious about that?
If so, then LinkedIn is THE place to bring your briefcase, build amazing relationships and get down to work.
Whether you are using LinkedIn aggressively, or you don’t even have a profile, there are a number of questions you should be asking yourself Read the full story
There are two main approaches people have when connecting with others on LinkedIn.
1. Is to connect with only those you know well
2. Is to connect with everyone
Sure there are cases in between, but for the most part those are the two main strategies people use.
There was some recent discussion about a ProBlogger guest article I did on using LinkedIn to drive traffic back to you website, and the main reason why some only apply #1 is because they don’t want to jeopardize their top connections by having to forward along introductions from those they may not know that well.
However, you don’t have to forward all of your introductions, and you are missing a HUGE opportunity if you don’t connect with those you may not know very well. Watch as I explain in the video below:
There are 6 main reasons you want to connect with everyone on LinkedIn: Read the full story
I’m seeing a trend of Internet marketers that are starting to dive more into social media sites like Twitter, Facebook, and YouTube.
This is great and all, but most of them are missing out on a huge opportunity by not using LinkedIn to the fullest.
Yanik Silver recently reached out on Twitter and said he was looking to use LinkedIn more. I thought I would share a few things in this video where Yanik can use LinkedIn to
1. Drive Traffic
2. Build His List, and
3. Generate More Sales
Watch this video below as I share with you 8 different ways Internet marketers (and Yanik) should be using LinkedIn.
I have seen other Internet marketers finding success using LinkedIn like Joel Comm, the NY Times best selling author of Twitter Power. His “Twitter for Business” group has nearly 6,000 members without him doing much at all to grow it.
He is selling more books, generating more leads, and driving more traffic to his site from his LinkedIn group. In a recent message he sent out a link for a few of his ebooks for free, and the comments he received in the group all sing his praises for providing such quality content.
LinkedIn is a qualified, target audience you can reach out to with over 60 million business professionals and it shouldn’t be overlooked by anyone, including Internet Marketers.
Here is a recap of the 8 points I made in my video on LinkedIn marketing for Internet marketers: Read the full story
There is a recent post by Colin Alsheimer where he says that LinkedIn is dead.
Now I’m sure Colin may be misguided like most of the people I encounter who don’t “get” LinkedIn.
And that is OK.
I’m not going to get too heated on this debate, because I realize that everyone has different goals and objectives, and some sites may be better than others in helping you achieve your goals.
Still, I have yet to find someone who is unable to achieve their professional goals on LinkedIn. And if you are not currently achieving something you want in business yet, please write it in the comments section below and I will do a brief personal video showing you how to achieve it on LinkedIn.
Of course, as with anything, you get out of it what you put into it, and Rome wasn’t built in a day so there may be some grunt work needed to achieve your goal. But with the size of LinkedIn, and the power of its network, I’m more than convinced you can achieve any business goal you have if you approach it right.
Check out my video response above where I show how LinkedIn is alive, and I hope you check out some previous videos on this site where I go into more detail on LinkedIn’s greatness.
Oh, and Colin, I know you quoted Chris Brogan in your post also, but I just did a video response on how Chris should be using LinkedIn to grow his business. I hope you get a chance to check it out here and let me know if you still think LinkedIn is dead, as I enjoy the friendly debate.
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